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The features you list on your website may not be benefits that customers are seeking.
Is your customer impressed by the fact that your warehouse has been around for 63 years? And how about the names of the prestige accounts that you serve? Are they amazed that you are willing to develop an attractive price?
If you read the websites of many logistics service providers, that is the kind of information that is emphasized. But does it matter?
If you want to find out what your customers really would be interested in learning, take your favorite clients out to dinner and ask them!
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