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The change leader must have three skills in persuading the entire team to accept change.
The first of these is the ability to instill confidence. Many people are nervous about change, perhaps because of the fear of failure. This can be overcome when they have complete confidence in the program and particularly in the leader. Confidence must be earned, and the leader must be optimistic and persuasive.
The second skill is the maintenance of consistency. The team must be aligned between what they see and what they hear. In other words, there must be no surprises.
The third is the ability to provide clear and simple communication. It is impossible to over-communicate when you are asking people to change.
Furthermore, be sensitive to the fact that many corporate changes fail because of misunderstandings through ineffective communication.
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